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4 Things to Avoid When Marketing Your Small Business by John Edmond

In the rush to open your small new business, you're probably occupied with a thousand details. In many ways, the timeline sets itself according to what has to be done in order to launch your product or service.

Unfortunately, what gets left behind is often an equally important, but seemingly invisible consideration - marketing your small business.

By the time you get around thinking about marketing your small business, you may be low on time and money! Not exactly the best conditions in which to make important decisions about marketing strategy!

Making small business marketing decisions under the gun leaves you with a greater risk for making mistakes. Marketing is one place where even small mistakes can have lasting consequences.

Following are a few of the most common small business marketing mistakes.

Not Doing Your Homework

First and foremost, you have to spend a little time researching your industry. Start with your competition. What are they doing to market their business? Take note of where and how they market their product or service, especially the successful ones. Call in or email an inquiry as if you are a potential client. See what their process is, what type of material they send you, and how they follow up.

You can also join an organization like the local Chamber of Commerce to strategize with other business owners in your area or field. Developing relationships with other small business owners allows you to leverage combined expertise, and may also leads you to joint marketing ventures that can save you time and money.

Spending Too Much, Too Fast

It's easy to jump in and start spending money, especially if you have it in the way of a small business loan or other start-up capital.

But this is one of the most dangerous mistakes you can make when planning your small business marketing strategy. More is not always better. Sometimes it's just more.

You want to spend smart, not necessarily big. Don't spend a dime until you've done the research to back up your investment, and then start small. It's much, much easier to add additional marketing than it is to ramp back after you've already spent the money.

Spending money too fast can mean running through most of your start-up capital too soon, leaving your business without the funds it needs to survive.

Spending Too Little

In an effort to curb costs and ration your budget over the long, slow haul to profitability, you may just make the opposite mistake of spending too much money and spend too little.

Starting a business is scary, and most small business owners don't have an unlimited time to turn to a profit. With a tangible or intangible deadline looming, it's common for small business owners to keep a death grip on whatever capital they have "just in case".

But you will have to spend money to make money, at least on some level.

If you have the jitters about spending your working capital, start small with something that has measurable results. You need to be able to determine if your campaign has produced results within a short period of time and before you've spent too much money. This way you can kill it and move onto something different if it's not working or ramp up the existing campaign if it's doing its job!

Information Overload

The internet makes it possible to tap into previously unheard of quantities of information. That's both good and bad for anyone looking online for small business marketing advice.

With the advent of blogs and free websites, everyone's an expert! But they're not, really. They only play one on TV!

Seriously, though, carefully choose the advice you seek out and use to market your small business. To avoid getting bogged down with too much information, choose one or two sources you know to be reliable, and resist the urge to cruise the internet for fifty more opinions.

Take it Slow

Launching a small business is a learning experience above all else. Avoid making rash (or expensive) decisions when it comes to marketing your small business, at least in the beginning.

By taking it slow, you can try different marketing techniques and check the results as you go, mitigating the consequences for your long term small business marketing plan.

John Edmond worked for many years in insurance and finance and now writes on small business marketing and the Internet at A href="http://www.business-in.info/blog">Small Business Marketing. For ebooks on marketing off and on the web go to OneClickBooks where all single ebooks are just 99p

Article Source: http://www.earticlesonline.com/Article/4-Things-to-Avoid-When-Marketing-Your-Small-Business/67775

i know this is a travel forum but the city and county of Los Angeles is going broke.?

how come they don't raise the fines for people using cell phones while driving OR even better, How come they don't have the highway patrol monitoring the freeway on ramps, single persons using the diamond lane? I follow the law and these jerks should do the same.. For using the cell phone while driving should be at least a 500 dollar fine and using the diamond lane should be a a 2000 dollar fine. If the law makers where on their toes they could generate at least 30 million dollars a week, instead of raising my taxes, electricity rates, and any other goofy fee that they can think of. ill get of my soap box now.
almost every other person uses the phone while driving .. and EVEN on the beginning of the onramp to any freeway takes no more than 3 minutes until you get on the freeway..

I feel your frustration. But the reality is that your numbers won't work like you think. Yeah, people talking on cell phones should be ticketed, but we need those cops to try to keep the gangs under control. And if you ticket that stupid lawyer who is talking on his cell phone, he'll fight the city and it will cost the city 10,000 to collect a $200 ticket.

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This entry was posted on Thursday, August 9th, 2007 at 7:14 am and is filed under Medical, Mobility and Special Needs. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.